If you have a passion to help people by sharing what you know...
If trying to get press has you spinning your wheels... or you don't even know where to start...
If you avoid the microphone like the plague or freeze up when the camera light comes on...
If you don't have a clue how to start telling your brand story...
If you're saying the same things over and over again in every interview (or wonder how to get first one)...
If you're excited to get your expertise to (a lot) more of your ideal clients...
If you know your business needs you to step up and position yourself as an authority...
Homesteading isn't easy.
It takes sweat, blood, and more than a few tears.
It's a lifestyle characterized by the kind of discipline, perseverance, disappointment, excitement, and sense of victory that few people ever have the privilege of experiencing.
And now that you've been through the ups and downs of farming, growing food, caring for animals, and building a healthy and rewarding life for your family, you've amassed an amazing store of knowledge.
Now, you're ready to share those hard-won victories with others who are ready to dig into a better life.
Whether you want to sell more heritage veggies in your community, or sell a course to thousands, you need to get the word out.
Getting your product mentioned in the local news, starting a podcast, or you appear on a national television show (just to name a few), positive exposure leads to greater credibility in the minds of your ideal clients.
It's what gets you noticed, sets you apart, and makes you the likelier choice when a client has to decide where to invest their money.
Great publicity costs you nothing, but returns dividends in new clients, greater impact, and positioning yourself as a thought leader in your field.
After 20+ years in the communications industry (think TV personality & consultant) and a decade of that as an award-winning university professor (think Ph.D., author, and researcher), I now work alongside business owners to design and execute proven strategies that earn social proof and bring in customers.
In a (Texas pecan) nutshell, I help entrepreneurs crack the media code to get noticed, sell more, and increase their impact.
And when I'm not doing that, I've got my hands in the dirt growing food, herding chickens, and trying to keep a sourdough starter alive.
If you're ready to make a bigger impact, you need to start with a media savvy strategy. Before You Pitch is a quick, free training full of simple tips to get your business, your website, and your publicity strategy headed in the right direction.