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So you know you’re ready to elevate your brand, and you understand that a little bit of media coverage can go a long way toward growing your bottom line.  But what do you do when the fish aren’t biting (or the media isn’t calling)?   Hang around and we’ll flatten the learning curve. 😉   […]

Business Tips, Press, Public Relations

3 of Biggest Mistakes Business Owners Make When Trying to Get Media Coverage

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“Advertising is what you pay for; publicity is what you pray for.” I’ve worked in communications for a long time, and I strongly believe that both public relations and advertising play an important role in your business strategy at different times and for different reasons.  But I play favorites.  Why?  It all comes down to […]

Advertising, Public Relations, Publicity

Why You Should Focus on PR Before You Spend More Money on Advertising

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Recently, I was listening to a podcast and by the time the host had finished the guest’s intro, I was hooked.  Like, “I think I need to hire this guy today” hooked.  Y’all, it’s a good bio that sells before the person has ever said a word. Those are words that are working overtime.   […]

Business Tips, Public Relations Tips

How to Create a Wow-Worthy Bio That Showcases Your Expertise and Converts Media Pros AND Customers

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I wholeheartedly believe that if you’re going to teach someone how to do something, you should be practicing it too.  That’s why it was a tremendous honor for me to featured in Forbes recently, and I’d love to share it here with our community!   The article is all about building online community around your […]

Public Relations, Publicity

I’m in Forbes! (it’s all about building community around your brand)

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So you don’t have a major advertising budget to get in front of customers? No problem!  Media coverage is the gold standard for visibility AND credibility, and the best thing is, you can get it for zero dollars.  Like, nada. In fact, the highest quality publicity is always free.     You may already know […]

Public Relations Tips, Publicity

3 Insider Tips to Get Your Service or Expertise Featured in a Magazine

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In 75 minutes, I increased my email subscriber list by 1,067%.     And after many, many months, that 75-minute project has continued to consistently build my email list, social media followers, and requests for services.  Want to swipe my strategy?  Keep reading.   That project was a podcast interview that took 68 minutes (plus the […]

Public Relations Tips, Publicity

6 Dynamic Ways to Use the Marketing Tactic Most Small Businesses Haven’t Discovered Yet

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You know that feeling when you find a podcast that’s so good you can’t help but deep dive the archives?   Davey & Krista’s podcast, Brands that Book, is one of those.  It’s a total no-fluff zone.  That’s why I was honored when Davey invited me on for a conversation about all things marketing, strategy, […]

Featured, Public Relations Tips

Podcast Alert! Brands that Book

Tiffany Eurich on Girl Gang Podcast from Dallas Girl Gang on getting media and press exposure for your business

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I always love talking about communications and PR, and this time, got to do it closer to my own stomping grounds.     Amanda of Girl Gang Podcast and Dallas Girl Gang (y‘all, their motto, #YouCanSitWithUs gets me every time) and I got to chatting about everything from landing your first media mention to having fun with […]

Press, Publicity, Style & Trends

Girl Gang Podcast | Making Media, Press, & TV Exposure Happen for Your Business

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I love owning a business and doing what I love.  I hate when doubt creeps in and makes me second guess EV-VREE-THING.  Know what I mean?   Recently I got to chat with Chelsy of The Wise Photographer Podcast, and we talked all about kicking imposter syndrome to the curb.  Seriously, I think we could […]

Business Tips, Personal Development

The Wise Photographer Podcast | Kick Imposter Syndrome to the Curb

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Maybe you’ve got some downtime this week and you’re streamlining your business systems or trying out new digital toys.  Cheers if that includes a steamy mug of chai latte or a brownie hot fudge sundae.       If you’re looking for some boosts to your business workflow, pull your chair on over (I’ll bring the […]

Productivity

8 Business Tools I’m Loving Right Now