“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.”
attributed to richard branson
Perfect when you need another brain or pair of eyes.
Have you ever found yourself in the middle of a project, and realized life would be so much easier with someone else working alongside?
You tell me what you want to work on (or I can make suggestions), and we'll do some prep work, then spend an intensive hour working together on your project. We can use this time to clarify a press pitch concept, whip your pitch into shape, edit or fine tune a guest post, or get another set of eyes and ears on a podcast or YouTube script.
If you're trying to kickstart a publicity project or need a little guidance in the middle of the process, a 1-hour consult might be the best option for you!
Getting publicity is great, but to get the most out of it, you need to deliver an attention-grabbing interview.
If you've got a podcast, TV, or radio project or interview coming up, we'll work together to make sure you deliver a persuasive message that leaves the audience wanting to hear from you again and again. I'll coach you through dynamic conversation techniques, and work with you prep powerful--and authentic--answers to the 3 questions that will come up in every interview. We'll deal with any concerns you have, like freezing up, rambling on, or not knowing how to lead to your cornerstone message.
We'll assess your strengths, hone your message, practice together, and equip you with strategies to overcome the setbacks that threaten to derail your delivery. And if you've interviewed before (or you're developing multiple interviews for a launch campaign), I'll show you ways to change things up so your interviews don't feel repetitive (aka: boring).
No matter how much (or how little) media experience you have, you'll approach your next project or interview with confidence and sound like the trusted authority you already are.
I’m clearing my schedule, just for you! If you’re working on a new launch, prepping for a high-volume sales season, or ready for an accelerated authority-building campaign, you need a stellar publicity game plan.
This 1-2 day intensive, one-to-one workshop will get your PR strategy in tip-top shape. We’ll start with a pre-workshop clarity call, then I’ll help you draw out and hone your cornerstone message, define your campaign canvas to reach your ideal audience, and craft an arsenal of pitch concepts tailored to meet your goals.
When we’re done, you’ll walk away with a laser-focused campaign goal, complete with a workflow calendar and pitch repository (that does double duty as a content creation generator). It’s a PR playbook that creates and maximizes impact, authority, and reach in this season of your business.