Have you ever had the pleasure of meeting a “super connector?” That’s what a friend of mine calls those people who seem to take great delight in connecting people with one another. (Kinda like business and friend match makers.) “Super Connector” is a great way to describe my friend (and fellow Texan) Bonnie of b […]
So you know you’re ready to elevate your brand, and you understand that a little bit of media coverage can go a long way toward growing your bottom line. But what do you do when the fish aren’t biting (or the media isn’t calling)? Hang around and we’ll flatten the learning curve. 😉 […]
“Advertising is what you pay for; publicity is what you pray for.” I’ve worked in communications for a long time, and I strongly believe that both public relations and advertising play an important role in your business strategy at different times and for different reasons. But I play favorites. Why? It all comes down to […]
Recently, I was listening to a podcast and by the time the host had finished the guest’s intro, I was hooked. Like, “I think I need to hire this guy today” hooked. Y’all, it’s a good bio that sells before the person has ever said a word. Those are words that are working overtime. […]
I wholeheartedly believe that if you’re going to teach someone how to do something, you should be practicing it too. That’s why it was a tremendous honor for me to featured in Forbes recently, and I’d love to share it here with our community! The article is all about building online community around your […]
So you don’t have a major advertising budget to get in front of customers? No problem! Media coverage is the gold standard for visibility AND credibility, and the best thing is, you can get it for zero dollars. Like, nada. In fact, the highest quality publicity is always free. You may already know […]
In 75 minutes, I increased my email subscriber list by 1,067%. And after many, many months, that 75-minute project has continued to consistently build my email list, social media followers, and requests for services. Want to swipe my strategy? Keep reading. That project was a podcast interview that took 68 minutes (plus the […]
You know that feeling when you find a podcast that’s so good you can’t help but deep dive the archives? Davey & Krista’s podcast, Brands that Book, is one of those. It’s a total no-fluff zone. That’s why I was honored when Davey invited me on for a conversation about all things marketing, strategy, […]
I always love talking about communications and PR, and this time, got to do it closer to my own stomping grounds. Amanda of Girl Gang Podcast and Dallas Girl Gang (y‘all, their motto, #YouCanSitWithUs gets me every time) and I got to chatting about everything from landing your first media mention to having fun with […]
I love owning a business and doing what I love. I hate when doubt creeps in and makes me second guess EV-VREE-THING. Know what I mean? Recently I got to chat with Chelsy of The Wise Photographer Podcast, and we talked all about kicking imposter syndrome to the curb. Seriously, I think we could […]