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“Advertising is what you pay for; publicity is what you pray for.” I’ve worked in communications for a long time, and I strongly believe that both public relations and advertising play an important role in your business strategy at different times and for different reasons.  But I play favorites.  Why?  It all comes down to […]

Advertising, Public Relations, Publicity

Why You Should Focus on PR Before You Spend More Money on Advertising

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I wholeheartedly believe that if you’re going to teach someone how to do something, you should be practicing it too.  That’s why it was a tremendous honor for me to featured in Forbes recently, and I’d love to share it here with our community!   The article is all about building online community around your […]

Public Relations, Publicity

I’m in Forbes! (it’s all about building community around your brand)

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So you don’t have a major advertising budget to get in front of customers? No problem!  Media coverage is the gold standard for visibility AND credibility, and the best thing is, you can get it for zero dollars.  Like, nada. In fact, the highest quality publicity is always free.     You may already know […]

Public Relations Tips, Publicity

3 Insider Tips to Get Your Service or Expertise Featured in a Magazine

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In 75 minutes, I increased my email subscriber list by 1,067%.     And after many, many months, that 75-minute project has continued to consistently build my email list, social media followers, and requests for services.  Want to swipe my strategy?  Keep reading.   That project was a podcast interview that took 68 minutes (plus the […]

Public Relations Tips, Publicity

6 Dynamic Ways to Use the Marketing Tactic Most Small Businesses Haven’t Discovered Yet

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I always love talking about communications and PR, and this time, got to do it closer to my own stomping grounds.     Amanda of Girl Gang Podcast and Dallas Girl Gang (y‘all, their motto, #YouCanSitWithUs gets me every time) and I got to chatting about everything from landing your first media mention to having fun with […]

Press, Publicity, Style & Trends

Girl Gang Podcast | Making Media, Press, & TV Exposure Happen for Your Business

Tiffany Eurich on Girl Gang Podcast from Dallas Girl Gang on getting media and press exposure for your business

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Seriously, I could have kept chatting with Laylee of So, Here’s the Thing Podcast for 3 more episodes.   (even with flu brain… ugh)   It was so much fun to share some of the tips and tricks of getting started with press coverage and share some of my journey to starting my business.  And […]

Press, Publicity

So Here’s the Thing Podcast with Laylee Emadi | Publicity And Getting Into The Media