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Recently, I was listening to a podcast and by the time the host had finished the guest’s intro, I was hooked.  Like, “I think I need to hire this guy today” hooked.  Y’all, it’s a good bio that sells before the person has ever said a word. Those are words that are working overtime.   […]

Business Tips, Public Relations Tips

How to Create a Wow-Worthy Bio That Showcases Your Expertise and Converts Media Pros AND Customers

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So you don’t have a major advertising budget to get in front of customers? No problem!  Media coverage is the gold standard for visibility AND credibility, and the best thing is, you can get it for zero dollars.  Like, nada. In fact, the highest quality publicity is always free.     You may already know […]

Public Relations Tips, Publicity

3 Insider Tips to Get Your Service or Expertise Featured in a Magazine

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In 75 minutes, I increased my email subscriber list by 1,067%.     And after many, many months, that 75-minute project has continued to consistently build my email list, social media followers, and requests for services.  Want to swipe my strategy?  Keep reading.   That project was a podcast interview that took 68 minutes (plus the […]

Public Relations Tips, Publicity

6 Dynamic Ways to Use the Marketing Tactic Most Small Businesses Haven’t Discovered Yet

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You know that feeling when you find a podcast that’s so good you can’t help but deep dive the archives?   Davey & Krista’s podcast, Brands that Book, is one of those.  It’s a total no-fluff zone.  That’s why I was honored when Davey invited me on for a conversation about all things marketing, strategy, […]

Featured, Public Relations Tips

Podcast Alert! Brands that Book

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Want a fast entry into news coverage with relatively little effort on your part?  Enter newsjacking.   Newsjacking (sometimes called newshacking), is a coin termed by author David Meerman Scott, who wrote, “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.”   […]

Public Relations Tips

6 Steps to Newsjack Like a Pro

6 differences to love public relations publicity more than advertising

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“Advertising is what you pay for; publicity is what you pray for.” I’ve worked in communications for a long time, and I strongly believe that both public relations and advertising play an important role in your business strategy at different times and for different reasons.  But I play favorites.  Why?  Because PR has repeatedly proven […]

Public Relations Tips

6 Reasons To Love Public Relations (A Whole Lot More) Than Advertising