Tiffany Eurich Communications

Have you ever had the pleasure of meeting a “super connector?” That’s what a friend of mine calls those people who seem to take great delight in connecting people with one another. (Kinda like business and friend match makers.) “Super Connector” is a great way to describe my friend (and fellow Texan) Bonnie of b […]

Recently, I was listening to a podcast and by the time the host had finished the guest’s intro, I was hooked.  Like, “I think I need to hire this guy today” hooked.  Y’all, it’s a good bio that sells before the person has ever said a word. Those are words that are working overtime.   […]

So you don’t have a major advertising budget to get in front of customers? No problem!  Media coverage is the gold standard for visibility AND credibility, and the best thing is, you can get it for zero dollars.  Like, nada. In fact, the highest quality publicity is always free.     You may already know […]

In 75 minutes, I increased my email subscriber list by 1,067%.     And after many, many months, that 75-minute project has continued to consistently build my email list, social media followers, and requests for services.  Want to swipe my strategy?  Keep reading.   That project was a podcast interview that took 68 minutes (plus the […]

You know that feeling when you find a podcast that’s so good you can’t help but deep dive the archives?   Davey & Krista’s podcast, Brands that Book, is one of those.  It’s a total no-fluff zone.  That’s why I was honored when Davey invited me on for a conversation about all things marketing, strategy, […]

Want a fast entry into news coverage with relatively little effort on your part?  Enter newsjacking.   Newsjacking (sometimes called newshacking), is a coin termed by author David Meerman Scott, who wrote, “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.”   […]

“Advertising is what you pay for; publicity is what you pray for.” I’ve worked in communications for a long time, and I strongly believe that both public relations and advertising play an important role in your business strategy at different times and for different reasons.  But I play favorites.  Why?  Because PR has repeatedly proven […]