So you know you’re ready to elevate your brand, and you understand that a little bit of media coverage can go a long way toward growing your bottom line.  But what do you do when the fish aren’t biting (or the media isn’t calling)?   Hang around and we’ll flatten the learning curve. 😉   […]

Business Tips, Press, Public Relations

3 of Biggest Mistakes Business Owners Make When Trying to Get Media Coverage


“Advertising is what you pay for; publicity is what you pray for.” I’ve worked in communications for a long time, and I strongly believe that both public relations and advertising play an important role in your business strategy at different times and for different reasons.  But I play favorites.  Why?  It all comes down to […]

Advertising, Public Relations, Publicity

Why You Should Focus on PR Before You Spend More Money on Advertising


I wholeheartedly believe that if you’re going to teach someone how to do something, you should be practicing it too.  That’s why it was a tremendous honor for me to featured in Forbes recently, and I’d love to share it here with our community!   The article is all about building online community around your […]

Public Relations, Publicity

I’m in Forbes! (it’s all about building community around your brand)