Think your brand is too small for PR?

Au contraire, mon amie

I hear it all the time, "My brand is too small (or too new, or not interesting enough) for PR.  Why would anyone want to hear my story?" 

But here's the thing: it's because your brand is small that you have a competitive advantage.

Yep, you read me right.  Publicity, media relations, whatever you want to call it, is the underused powerhouse in most marketing strategies.  Most small businesses think PR isn’t accessible to them, so they skip right past it to paid advertising.  But they miss a critical opportunity for massive social proof and fine-tuning their market reach all at the same time.
  
But you’re at the front of the class (you’re here, right?!) and you know your business has storytelling gold hidden in it. You have the ability to move quickly and nimbly to make use of major opportunities (try getting a billion-dollar brand to do anything quickly!).  That means you can slip in and snag those major media moments while your competitors are still trying to figure out how to convert 1% from their Facebook ads.

And it's when you're doing ALL. THE. THINGS. to keep your business going, that publicity bursts onto the scene, showing up as the rock star team member who never stops making sure more of your dream clients hear about you, respect you, and can't wait to buy from you!

Want proof? Ever heard of Warby Parker? They landed 2 magazine articles before they even had a website, and reached their first year's sales goal in three weeks, without a product in stock! 

Or how about a 1,067% email list increase from one podcast interview?  Yep. We got that result.







If you have a passion to share and a heart to serve people as you build a profitable business, there's no need to wait until your business is bigger, you've worked with more clients, or you have a million followers.

All you need is a simple strategy and a friend on the inside (that’s why I’m here!).  Oh, and maybe a plan for what you'll do to celebrate.

I hear it all the time, "My brand is too small (or too new, or not interesting enough) for PR. Why would anyone want to hear my story?" 

But here's the thing: it's because your brand is small that you have a competitive advantage.

Yep, you read me right. Publicity, media relations, whatever you want to call it, is the underused powerhouse in most marketing strategies. Most small businesses think PR isn’t accessible to them, so they skip right past it to paid advertising. But they miss a critical opportunity for massive social proof and fine-tuning their market reach all at the same time.
  
But you’re at the front of the class (you’re here, right?!) and you know your business has storytelling gold hidden in it. You have the ability to move quickly and nimbly to make use of major opportunities (try getting a billion-dollar brand to do anything quickly!).

That means you can slip in and snag those major media moments while your competitors are still trying to figure out how to convert 1% from their Facebook ads.

And it's when you're doing ALL. THE. THINGS. to keep your business going, that publicity bursts onto the scene, showing up as the rock star team member who never stops making sure more of your dream clients hear about you, respect you, and can't wait to buy from you!

Want proof? Ever heard of Warby Parker? They landed 2 magazine articles before they even had a website, and reached their first year's sales goal in three weeks, without a product in stock!  

Or how about a 1,067% email list increase from one podcast interview? Yep. We got that result.









If you have a passion to share and a heart to serve people as you build a profitable business, there's no need to wait until your business is bigger, you've worked with more clients, or you have a million followers.

All you need is a simple strategy and a friend on the inside (that’s why I’m here!). Oh, and maybe a plan for what you'll do to celebrate.

This is the gold standard of social proof, the most powerful way to elevate your brand.