So you know you’re ready to elevate your brand, and you understand that a little bit of media coverage can go a long way toward growing your bottom line. But what do you do when the fish aren’t biting (or the media isn’t calling)? Hang around and we’ll flatten the learning curve. 😉 […]
“Advertising is what you pay for; publicity is what you pray for.” I’ve worked in communications for a long time, and I strongly believe that both public relations and advertising play an important role in your business strategy at different times and for different reasons. But I play favorites. Why? It all comes down to […]
I wholeheartedly believe that if you’re going to teach someone how to do something, you should be practicing it too. That’s why it was a tremendous honor for me to featured in Forbes recently, and I’d love to share it here with our community! The article is all about building online community around your […]