“Advertising is what you pay for; publicity is what you pray for.” I’ve worked in communications for a long time, and I strongly believe that both public relations and advertising play an important role in your business strategy at different times and for different reasons. But I play favorites. Why? It all comes down to […]
I wholeheartedly believe that if you’re going to teach someone how to do something, you should be practicing it too. That’s why it was a tremendous honor for me to featured in Forbes recently, and I’d love to share it here with our community! The article is all about building online community around your […]
So you don’t have a major advertising budget to get in front of customers? No problem! Media coverage is the gold standard for visibility AND credibility, and the best thing is, you can get it for zero dollars. Like, nada. In fact, the highest quality publicity is always free. You may already know […]
In 75 minutes, I increased my email subscriber list by 1,067%. And after many, many months, that 75-minute project has continued to consistently build my email list, social media followers, and requests for services. Want to swipe my strategy? Keep reading. That project was a podcast interview that took 68 minutes (plus the […]
I always love talking about communications and PR, and this time, got to do it closer to my own stomping grounds. Amanda of Girl Gang Podcast and Dallas Girl Gang (y‘all, their motto, #YouCanSitWithUs gets me every time) and I got to chatting about everything from landing your first media mention to having fun with […]
Seriously, I could have kept chatting with Laylee of So, Here’s the Thing Podcast for 3 more episodes. (even with flu brain… ugh) It was so much fun to share some of the tips and tricks of getting started with press coverage and share some of my journey to starting my business. And […]