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I love owning a business and doing what I love.  I hate when doubt creeps in and makes me second guess EV-VREE-THING.  Know what I mean?   Recently I got to chat with Chelsy of The Wise Photographer Podcast, and we talked all about kicking imposter syndrome to the curb.  Seriously, I think we could […]

Uncategorized

The Wise Photographer Podcast | Kick Imposter Syndrome to the Curb

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Maybe you’ve got some downtime this week and you’re streamlining your business systems or trying out new digital toys.  Cheers if that includes a steamy mug of chai latte or a brownie hot fudge sundae.       If you’re looking for some boosts to your business workflow, pull your chair on over (I’ll bring the […]

Productivity

8 Business Tools I’m Loving Right Now

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You’re finally getting more eyes on your online business, but you need a way to convert lookie-loos to cash-on-the-table buyers… sound familiar?   You may have the greatest product or service in the world, but that doesn’t do you much good if your window shopper doesn’t feel confident in giving you their hard-earned moolah.  You […]

Business Tips

5 Ways to Build Credibility Quickly for Your Online Business

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Seriously, I could have kept chatting with Laylee of So, Here’s the Thing Podcast for 3 more episodes.   (even with flu brain… ugh)   It was so much fun to share some of the tips and tricks of getting started with press coverage and share some of my journey to starting my business.  And […]

Press, Publicity

So Here’s the Thing Podcast with Laylee Emadi | Publicity And Getting Into The Media

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Want a fast entry into news coverage with relatively little effort on your part?  Enter newsjacking.   Newsjacking (sometimes called newshacking), is a coin termed by author David Meerman Scott, who wrote, “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.”   […]

Public Relations Tips

6 Steps to Newsjack Like a Pro

6 differences to love public relations publicity more than advertising

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“Advertising is what you pay for; publicity is what you pray for.” I’ve worked in communications for a long time, and I strongly believe that both public relations and advertising play an important role in your business strategy at different times and for different reasons.  But I play favorites.  Why?  Because PR has repeatedly proven […]

Public Relations Tips

6 Reasons To Love Public Relations (A Whole Lot More) Than Advertising

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Need the perfect little something for your business bestie, mentor, or for your own wishlist (seriously, you’ll be doing someone a huge favor if you just send the link and say “anything on this page”)? When I was little and the toy catalog would arrive in the mail, I would sit down with a red […]

Gift Guides

2019 Holiday Gift Guide