READ MORE

Seriously, I could have kept chatting with Laylee of So, Here’s the Thing Podcast for 3 more episodes.   (even with flu brain… ugh)   It was so much fun to share some of the tips and tricks of getting started with press coverage and share some of my journey to starting my business.  And […]

Press, Publicity

So Here’s the Thing Podcast with Laylee Emadi | Publicity And Getting Into The Media

READ MORE

Want a fast entry into news coverage with relatively little effort on your part?  Enter newsjacking.   Newsjacking (sometimes called newshacking), is a coin termed by author David Meerman Scott, who wrote, “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.”   […]

Public Relations Tips

How to Newsjack Like a Pro

READ MORE

“Advertising is what you pay for; publicity is what you pray for.” I’ve worked in communications for a long time, and I strongly believe that both public relations and advertising play an important role in your business strategy at different times and for different reasons.  But I play favorites.  Why?  Because PR has repeatedly proven […]

Public Relations Tips

6 Reasons To Love Public Relations (A Whole Lot More) Than Advertising

READ MORE

Need the perfect little something for your business bestie, mentor, or for your own wishlist (seriously, you’ll be doing someone a huge favor if you just send the link and say “anything on this page”)? When I was little and the toy catalog would arrive in the mail, I would sit down with a red […]

Gift Guides

2019 Holiday Gift Guide